Nothing can beat the relaxed hours one spends before a television after an office/school rigour. Be it a bloody battle between Brazil and Argentina (people call it football!!) or be it the Devil’s Advocate with Karan Thapar at his articulate best, everybody enjoys watching TV. However here and there, a middle class wife will fight with her husband around 28th or 29th of every month to cancel the cable TV subscription pointing to the ever-burgeoning cable cost and the dip in the quality due to illegal usage. Well here is an answer to all the problems abovementioned-DTH expanded to Direct To Home.
When DTH was first introduced in the late nineties by private players, the Government was not in all favours citing security problems. However the idea was revamped in 2001 and Rupert Murdoch owned iSkyb launched he first DTH service and the government too forayed with the DD direct plus. Now the market has become competitive with the entry of R-ADA into the broadcasting setup.
If one has followed the recent activities of Anil Ambani he/she wouldn’t be surprised with this move. Anil has began to expand his grip over the Indian market by including diversity in his ambit and it is evident from his investment in joint ventures with PVR and Adlabs in building multiplexes, in FM radio channels and in producing films in synergy with high network bollywood people.
A smart businessman that Anil is, has been fast in realizing the growth potentials one has in the broadcasting market. PricewaterhouseCooper has predicted a manifold increase in the number of DTH subscribers. From a mealy 3.25 millions to 15 millions in two years is a real growth if PricewatrhouseCooper is to be trusted. Further more Anil could also make his viewers subscribe to his multiplex shows or listen to his FM if he can gain a strong hand in the DTH market.
This R-ADA foray into DTH market may make profound implications on
1) The market cap of Reliance
2) The competitors’ interest and
3) The public
Despite the split of the Reliance Empire, Reliance stocks still soar high and Anil’s strategic moves have been instrumental in maintaining the momentum. The latest arrow from the Ambani quiver is Reliance Blue Magic the subsidiary, which will deal with the DTH market. With only four major private players viz IskyB of News Corp, Dish TV of Zee groups, Sky TV- an 80:20 venture of Tatas and Star TV and the South Indian major SUN Network, much is at the offering and Anil has displayed immaculate entrepreneurial skills in setting up this DTH service providing venture. With the Midas touch that he has, no doubt Reliance Blue Magic will hit the target and bring in more revenue to Reliance Energy, the parent organization of Anil Dhirubai Ambani enterprise.
The Cable TV operators’ honeymoon is going to end soon with CAS and DTH’s taking over. Zee is offering its DTH services at Rs 200/- and the package includes seventy five channels. Star offers similar number of channels for Rs 180/-. These charges do not include the setting-up charges and with the entry of RBM will only make the setting more interesting and it will be a good spectacle to watch how these competitors battle it out.
With all these private parties engaging in a gripping combat, the viewers will be promised the best of the quality, making TV watching a pleasant experience. The viewers now have a wide choice of service providers to choose from, with the package from each being more attractive than the competitor’s in one way or the other. Gone are the days of illegal usage and cable operators’ escapade from higher entertainment taxes.
Having done all the formalities and with the LoI of the government in its kitty, RBM is all set to make its presence felt in the DTH services. Anil’s strategy to win the battle will also be a thing to watch out and having seen him all these days I am sure it will be unique and successful as usual.
When DTH was first introduced in the late nineties by private players, the Government was not in all favours citing security problems. However the idea was revamped in 2001 and Rupert Murdoch owned iSkyb launched he first DTH service and the government too forayed with the DD direct plus. Now the market has become competitive with the entry of R-ADA into the broadcasting setup.
If one has followed the recent activities of Anil Ambani he/she wouldn’t be surprised with this move. Anil has began to expand his grip over the Indian market by including diversity in his ambit and it is evident from his investment in joint ventures with PVR and Adlabs in building multiplexes, in FM radio channels and in producing films in synergy with high network bollywood people.
A smart businessman that Anil is, has been fast in realizing the growth potentials one has in the broadcasting market. PricewaterhouseCooper has predicted a manifold increase in the number of DTH subscribers. From a mealy 3.25 millions to 15 millions in two years is a real growth if PricewatrhouseCooper is to be trusted. Further more Anil could also make his viewers subscribe to his multiplex shows or listen to his FM if he can gain a strong hand in the DTH market.
This R-ADA foray into DTH market may make profound implications on
1) The market cap of Reliance
2) The competitors’ interest and
3) The public
Despite the split of the Reliance Empire, Reliance stocks still soar high and Anil’s strategic moves have been instrumental in maintaining the momentum. The latest arrow from the Ambani quiver is Reliance Blue Magic the subsidiary, which will deal with the DTH market. With only four major private players viz IskyB of News Corp, Dish TV of Zee groups, Sky TV- an 80:20 venture of Tatas and Star TV and the South Indian major SUN Network, much is at the offering and Anil has displayed immaculate entrepreneurial skills in setting up this DTH service providing venture. With the Midas touch that he has, no doubt Reliance Blue Magic will hit the target and bring in more revenue to Reliance Energy, the parent organization of Anil Dhirubai Ambani enterprise.
The Cable TV operators’ honeymoon is going to end soon with CAS and DTH’s taking over. Zee is offering its DTH services at Rs 200/- and the package includes seventy five channels. Star offers similar number of channels for Rs 180/-. These charges do not include the setting-up charges and with the entry of RBM will only make the setting more interesting and it will be a good spectacle to watch how these competitors battle it out.
With all these private parties engaging in a gripping combat, the viewers will be promised the best of the quality, making TV watching a pleasant experience. The viewers now have a wide choice of service providers to choose from, with the package from each being more attractive than the competitor’s in one way or the other. Gone are the days of illegal usage and cable operators’ escapade from higher entertainment taxes.
Having done all the formalities and with the LoI of the government in its kitty, RBM is all set to make its presence felt in the DTH services. Anil’s strategy to win the battle will also be a thing to watch out and having seen him all these days I am sure it will be unique and successful as usual.
No comments:
Post a Comment